Every project starts with a clean vision: a tool to solve a problem. You see the finished product clearly—that elegant solution to organize your thoughts, manage your tasks, and publish your articles.
But progress is rarely a straight line. You start noticing the small imperfections, becoming invested in polishing user paths and refining feature lists. Suddenly, the platform’s final goal shifts. It begins to accommodate the development of the platform itself.
You find yourself running checklists for new releases inside the app. You start designing a «publish later» feature that doubles as a personal to-do list for your own announcements.
It’s a strange loop to be in—one that is as fascinating and reassuring as it is subtly demotivating.